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From Search Marketing Strategists to …

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Typical skills in this occupation (O*NET)

Sales and MarketingComputers and ElectronicsEnglish LanguageComplex Problem SolvingReading ComprehensionCommunications and MediaCritical ThinkingActive Listening

  1. ✓ Skills commonly used in both roles

    Computers and Electronics, English Language, Reading Comprehension, Judgment and Decision Making, Critical Thinking, Active Learning

    + Skills often needed to add

    Customer and Personal ServiceProgrammingAdministration and ManagementTime Management

    1 live listing on JOBUS in California

    See jobs on JOBUS
  2. ✓ Skills commonly used in both roles

    English Language, Active Listening, Writing, Reading Comprehension, Critical Thinking, Speaking

    + Skills often needed to add

    Customer and Personal ServiceAdministration and ManagementSystems EvaluationSocial Perceptiveness

    9 live listings on JOBUS in California

    See jobs on JOBUS
  3. Marketing Managers

    Close match

    ✓ Skills commonly used in both roles

    Sales and Marketing, English Language, Active Listening, Communications and Media, Speaking, Complex Problem Solving

    + Skills often needed to add

    Customer and Personal ServiceAdministration and ManagementPersuasionSystems Evaluation

    3 live listings on JOBUS in California

    See jobs on JOBUS
  4. ✓ Skills commonly used in both roles

    Sales and Marketing, English Language, Communications and Media, Active Listening, Speaking, Judgment and Decision Making

    + Skills often needed to add

    Administration and ManagementCustomer and Personal ServiceAdministrativeSocial PerceptivenessCoordination

    2 live listings on JOBUS in California

    See jobs on JOBUS
  5. Web Administrators

    Close match

    ✓ Skills commonly used in both roles

    Computers and Electronics, Communications and Media, English Language, Critical Thinking, Reading Comprehension, Complex Problem Solving

    + Skills often needed to add

    Customer and Personal ServiceSystems EvaluationAdministration and Management

    6 live listings on JOBUS in California

    See jobs on JOBUS

Occupation data: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. JOBUS modified the data for display.